Essay plan

There is no word limit. Refer to your SKYFALL research blog and carry out INDEPENDENT research too- eg GRAVITY in 3D.

INTRODUCTION
Devise an introduction that places the advance and impact of technological convergence on the film industry in context.

INSTITUTIONS- US FILM STUDIO:

Discuss how technological convergence can create opportunities for cross media links. How can SYNERGY relate to the concept of CROSS-MEDIA promotion.

Hollywood and its marketing strategy. Find examples of SYNERGY,  Skyfall viral adverts interesting interractive features of a studio website etc etc. Refer to your spidergram work.

INSTITUTIONS- UK INDEPENDENT CINEMA
In contrast UK low budget films- niche marketing or scant low budget marketing. How do they create awareness using tech convergence?

How has Tech convergence impacted negatively- here discuss PIRACY and how the STUDIOS are combating this threat with tech converged products- eg Blu Ray.

AUDIENCE

How has tech convergence created benefits for the audience- what other ways are there to consume SKYFALL apart from the cinema?

Conclusion

Reflect on your investigation, what does the future hold?

1) You should include the figure for the respective budget and World or UK profits of each film you will use as evidence and comment on their relevance to your discussion.

2) You must also refer to other Film Industry examples aside from Skyfall to demonstrate independent research and thinking.

Homework question- week beginning 25th Nov- deadline-first lesson of the week

Answer the question below, making detailed reference to examples from your case study material to

support the points made in your answer.

How important is technological convergence for institutions and audiences within a media area

 which you have studied? Candidates focus on one of the following media areas though you may make reference to other  media where relevant to your answer.

• Film

• Music

• Newspapers

• Radio

• Magazines

• Video games

Skyfall- complete by next lesson

Things to add
Blog post on:

UK and World Box office figures

Any awards for Skyfall

Who is the distributor and what other territories (countries) was it shown? screen shot of imdb.com for this. In this post mention what other films this distributor has promoted.

When did the film open in the UK and US?

Any fan sites for Skyfall

Interviews?

Behind the scene youtube clip,  interviews and photographs etc.

Premiere of film - youtube clip

Merchandising- tie ins

Press interviews- which newspapers- screen shots

Coursework Homework 16th October

This project requires Homework as mentioned before.
Here is the reminder:
a) Define Production/Distribution and Exhibition on your individual blog. 300 word MINIMUM
use http://www.creativeskillset.org/film/business/
b) On group blog- your individual post on SWEDE research.
c) SWEDE production and Marketing Campaign
For your homework you need to begin to create an Ad campaign for the film you are making. This will go towards a presentation to the whole class that you have to do on either week beginning 14th October or early in week beginning 21st October.
You need to BLOG all aspects of your ad campaign. Your advertising campaign might include some of the following elements:

A trailer – posted on youtube
A facebook page
A mock TV interview promoting your film
A poster campaign
A viral marketing element
A website or blog for your film
Webpage banners (use photobucket to display pictures)
A twitter feed for your production
A radio advert for your film- using Garageband
A radio interview with the star of your film.

Some of the tasks can be divided between the group. However, every group member will be required to produce an advert using photoshop. You need to treat your film as a real online release – which it will be. You will be uploading it to Youtube, and we want you to try and get a really big audience for it.
Therefore, you will need to employ every marketing device available to you, so use twitter, facebook and any viral strategy you can devise in order to get your film out there!