Essay plan

There is no word limit. Refer to your SKYFALL research blog and carry out INDEPENDENT research too- eg GRAVITY in 3D.

INTRODUCTION
Devise an introduction that places the advance and impact of technological convergence on the film industry in context.

INSTITUTIONS- US FILM STUDIO:

Discuss how technological convergence can create opportunities for cross media links. How can SYNERGY relate to the concept of CROSS-MEDIA promotion.

Hollywood and its marketing strategy. Find examples of SYNERGY,  Skyfall viral adverts interesting interractive features of a studio website etc etc. Refer to your spidergram work.

INSTITUTIONS- UK INDEPENDENT CINEMA
In contrast UK low budget films- niche marketing or scant low budget marketing. How do they create awareness using tech convergence?

How has Tech convergence impacted negatively- here discuss PIRACY and how the STUDIOS are combating this threat with tech converged products- eg Blu Ray.

AUDIENCE

How has tech convergence created benefits for the audience- what other ways are there to consume SKYFALL apart from the cinema?

Conclusion

Reflect on your investigation, what does the future hold?

1) You should include the figure for the respective budget and World or UK profits of each film you will use as evidence and comment on their relevance to your discussion.

2) You must also refer to other Film Industry examples aside from Skyfall to demonstrate independent research and thinking.