Useful resource

Tech convergence & prolif of hardware content from sandraoddy2

Definition of Technological Convergence from the examiner

Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos.

—Convergent technology is technology that allows an audience to consume more than one type of media from a single platform. Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines are convergent.

—If talking about film, candidates could, for example, point to facebook campaigns advertising a film or viral marketing spread via the internet.

—Digital projection is convergent technology because films that are produced digitally have moved away from the physical film medium and can be supplied to theatres in digital format (lower costs for distribution versus higher start up costs for theatres switching to digital technology).

— As the film is in digital format there are also cost savings as potentially less work needs to be done on the film to get it onto Blu-Ray, DVD, internet trailers etc as no physical conversion needs to take place because the film is already in digital format.

Homework question- week beginning 25th Nov- deadline-first lesson of the week

Answer the question below, making detailed reference to examples from your case study material to

support the points made in your answer.

How important is technological convergence for institutions and audiences within a media area

 which you have studied? Candidates focus on one of the following media areas though you may make reference to other  media where relevant to your answer.

• Film

• Music

• Newspapers

• Radio

• Magazines

• Video games